Real Ceramic Technology.
Already Applied.
Your new vehicle deserves more than a promise of protection.
Cerakote Ceramic Protection is professionally applied directly to the vehicle, creating a real physical ceramic layer designed to enhance appearance, surface performance and ease of maintenance.
Get professional-grade ceramic coating protection now at Lithia through the Cerakote Vehicle Protection Program — applied by trained technicians before your vehicle leaves the lot.
Trained-technician application · Not a quick-detail spray-on
Backed by Cerakote
A real ceramic coating product partnership — not a generic sealant.
Trained Technicians
Applied by Lithia prep-bay technicians following Cerakote's SOP.
Documented Process
Wash, decontaminate, prep, apply, inspect — every vehicle, every time.
On the Vehicle, Not Just Paper
A physical ceramic layer on the paint before it reaches the lot.
Coverage and protection aren't the same thing.
Traditional vehicle protection programs are often designed to provide contractual coverage if certain types of damage occur.
Cerakote is different.
Cerakote is a professional ceramic coating physically applied to your vehicle's surface.
Coverage
Provides contractual coverage for specified conditions according to the terms of the applicable protection plan.
Physical Protection
A professional ceramic coating physically applied to the vehicle to enhance surface performance, appearance and ease of maintenance.
Coverage protects your investment.
Cerakote protects the surface.
A warranty is a promise of coverage. Cerakote is something physically applied to your vehicle.
Coverage + performance — the two work together.
What exactly is ceramic coating?
A professional ceramic coating is applied by hand to your vehicle's exterior surfaces, where it bonds to the finish and cures into a durable, sacrificial layer. You don't see it and you don't feel a coating sitting on the paint — what you notice is how the surface behaves: water moves differently, the finish looks deeper, and dirt has a harder time holding on. No chemistry lesson required.
Hydrophobic Performance
Water beads and releases more readily from treated surfaces.
Enhanced Gloss
Helps maintain the deep, glossy appearance of the factory finish.
Easier Maintenance
Contaminants have a harder time adhering to treated surfaces, helping make routine washing easier.
Environmental Resistance
Adds another layer between the factory clear coat and everyday environmental contamination.
See ceramic technology in action.
Cerakote Treated
Untreated SurfaceIt's one of the easiest differences to see — and you'll appreciate it every time you wash your vehicle.
Water spreads out and lies relatively flat across the paint, then sits there until it evaporates.
Water pulls into tight beads and releases from the surface far more readily.
Placeholder for a 15–30 second water behavior clip.
Your vehicle doesn't wait for protection.
Participating new vehicles are professionally treated before they're offered for sale.
New Vehicle Arrives
Surface Preparation
Vehicle is cleaned and prepared specifically for ceramic application.
Cerakote Application
A trained technician professionally applies the ceramic coating.
Quality Control
Application is inspected before the vehicle enters inventory.
Cerakote Protected
The vehicle is ready for its new owner.
The vehicle you're looking at may already be Cerakote Protected.
Vehicle-specific verification
Concept: each hangtag or window card carries a QR code for that exact vehicle, opening a page showing what was applied and when.
View demo vehicle pageProtection from the beginning.
New vehicles generally don't require the extensive paint correction associated with older or previously driven vehicles.
That allows the dealership to focus on proper surface preparation and professional ceramic application — delivering genuine ceramic performance efficiently while the vehicle is still new.
No Unnecessary Paint Correction
Professional Surface Preparation
Ceramic Protection From Day One
Real protection. Realistic expectations.
Cerakote helps with
- Water behavior
- Gloss
- Slickness
- Easier maintenance
- Environmental contamination resistance
Cerakote does not make your vehicle
- Scratch proof
- Rock-chip proof
- Dent proof
- Maintenance free
For physical protection against rock chips and road debris, ask about Paint Protection Film (PPF).
Protection you'll notice after you leave the dealership.
Wash Day
Less effort maintaining the finish.
Rainy Days
Hydrophobic surfaces shed water more readily.
Road Trips
Added resistance against environmental contamination.
Everyday Ownership
Maintain that new-car appearance longer with proper care.
Frequently asked.
True Ceramic Technology
Cerakote develops advanced ceramic coating technologies. The ceramic protection used in this program is a Cerakote product, applied by trained technicians following Cerakote's application guidance.
Specific product performance details will be presented using approved Cerakote product information once the program and its product selection are finalized.
Your new vehicle.
Protected from day one.
Get professional-grade ceramic coating protection at Lithia through the Cerakote Vehicle Protection Program — applied by trained technicians, not a spray-on sealant.
Scan Vehicle QR